On October 28th, we hosted students at the Vipshop Headquarters in Guangzhou. This immersive experience provided a practical understanding of marketing strategy beyond theory. Collaborating with industry professionals, students tackled real-world marketing challenges, honing their skills in identifying target audiences, crafting compelling messages, and mastering customer acquisition and retention.

The MARK6950 course uniquely bridges academia and industry, enabling students to conduct thorough market research and design tailored marketing plans. Through iterative execution and strategic adjustments, they gain invaluable insights into the dynamics of effective marketing strategies in the real world.