MScMARK Get-Together
The MScMARK program held a delightful Get-Together event to celebrate the completion of MScMARK 2023-24 at the end of May, which is the first intake of our program. It was a wonderful occasion where students and faculty members came together to mark this significant milestone.
At the event, we are honored to have Mr. Chris Tsang, Assistant Dean (Administration) & MSc Program Director and Prof. Kristiaan Helsen, the Academic Director of the MScMARK Program, deliver inspiring speeches highlighting the achievements of our students and the exciting journey ahead. Our talented students, Jimmy and Scarlette, did a fantastic job as the MC. Also, a special highlight was a musical performance by our student Jack. His guitar playing and singing added joy and celebration to the event.
The event provided a great opportunity for students and faculty to mingle and share their experiences. It also provided a platform to express our deep appreciation to the Student Committee for their valuable contributions throughout the year.
We are proud of our students and look forward to their continued success in the Marketing field or other domains after graduation. Here's to many more achievements and memorable moments together!
Seminar - Taylor Swift: Makings of a Master Marketer
We are honored to have esteemed speakers, Dr. Charikleia Kaffe from the Boston Consulting Group and Ms. Despina Karatzias from the Victoria Tourism Industry Council share their invaluable insights. The seminar engaged in an enriching discussion on brand loyalty, forming communities, and crisis management, all within the context of the pop culture phenomenon that is Taylor Swift!
The seminar kicked off with an engaging icebreaker session hosted by our MScMARK student, Miko SUPERABLE. Students actively participated, answering questions about Taylor Swift's impact. Following the icebreaker, we were privileged to hear from our speakers Charikleia Kaffe and Despina Karatzias. The seminar concluded with a panel discussion and an interactive Q&A session led by Miko. Prof. Joseph Salvacruz delivered closing remarks, leaving us inspired and motivated.
Thank you to our insightful speakers, enthusiastic participants, and everyone involved in making this event a huge success!
Enrichment Talk - Adapting Across Industries: Embracing Agility in Challenging Times
We invited Ms Karen Kang, Marketing & Communication Director for Cartier Hong Kong & Macau, for an insightful enrichment talk with our MScMARK students. Ms Kang shared her remarkable personal journey, highlighting successful transitions between industries, specifically from hospitality management to the prestigious luxury brand sector. Her story was a powerful reminder of the importance of adaptability and agility in navigating challenging times.
We extend our heartfelt gratitude to Ms Kang for gracing us with her expertise and sharing her invaluable experiences. Her talk has left an indelible impact on our minds, empowering us to strive for greatness and embrace new opportunities.